Select work

Revitalizing a 200-year-old American icon

From misunderstood sport to transformational league

From niche vegan product to mainstream plant-powered performance

Naming and designing teams for the PLL

From 'Lululemon for men' to category-defining activewear

High-performing, transparent, and ridiculously flavorless protein.

From a drink for CrossFitters to a daily optimizer

Establishing a new look for a larger audience

Off to the Races with Xerox & Aston Martin Formula 1

Changing the game in woman's lacrosse

Asics: Solar Showers

Asics: GT 2000 v7 launch

From elite running brand to movement for everyday people

True wireless for the mobile professional

A premium office solutions company