Changing the game in woman's lacrosse
Challenge
WLL launched as a revolutionary women's professional lacrosse league with a player-driven format. I created brand identity and visual systems that emphasized the speed, excellence, and competitive intensity and athletic excellence of women's lacrosse. The brand needed to feel premium, bold, and distinctly different from traditional women's sports branding, celebrating the power and skill of elite female athletes.
Deliverables
Challenge
WLL launched as a revolutionary women's professional lacrosse league with a player-driven format. I created brand identity and visual systems that emphasized the speed, excellence, and competitive intensity and athletic excellence of women's lacrosse. The brand needed to feel premium, bold, and distinctly different from traditional women's sports branding, celebrating the power and skill of elite female athletes.
Deliverables
Women's sports needed bold, distinctive branding that celebrates athleticism without relying on traditional feminine sports aesthetics.
Women's sports needed bold, distinctive branding that celebrates athleticism without relying on traditional feminine sports aesthetics.
Women's sports needed bold, distinctive branding that celebrates athleticism without relying on traditional feminine sports aesthetics.
